The founder & CEO Tom Aas has for more than 20 years had leading sales and management positions in world leading software and consulting companies. During these years he has had first hand experience with multinational sales including the use of leading CRM systems.

For many years he dreamed about a way to simplify sales and sales reporting. Spring 2017 he mobilized a team of Co-founders. The team spent several months detailing the concept that is now called Lead Management 360™, and the software solution Lead X™ was born.
The team behind LeadX™ is international with representatives from Norway, UK, USA and India. We have a broad and relevant mix of experience and competence from world leading companies like Deloitte, SAP, CSC, Microsoft and Telenor.

We are present in Oslo (Norway), London (UK), Palo Alto (USA) and Pune (India).
We introduce a new category Sales Management Software to the market. We call it Lead Management 360™. Through our invention Lead X™ we help our customers take a 360-degree perspective to Lead Management.

More Leads are generated, they are processed faster through the Sales Funnel, and the data captured in the process give unique insight in performance across the organizational silos.
We invite you to Join Us Change the Game of Sales.



January 17

The company was registered in Norway

The company was registered in Norway
March 21

Accelerator Program Participation

Accelerator Program Participation
Granted participation in accelerator program through the leading Norwegian Incubator Smart Innovation Norway
June 2

First phase: Business modelling

First phase: Business modelling
Granted seat in 18 month incubator program through Smart Innovation Norway.
June 15

Simula Garage

Simula Garage
Granted seat in second leading Norwegian incubator Simula Garage. Granted bigger startup package including high-quality office with all necessary resources, access to mentors and experts, access to hardware and software etc.
November 1

Emission round 1 completed

Emission round 1 completed
First investment from Simula Innovation (EV 5 MNOK)
November 15


Kick-off building of LeadX™ MVP
December 15

MVP completed

MVP completed
December 17

MVP presented

MVP presented
MVP presented and demonstrated to leading investors, accelerators and experts in Silicon Valley. Valuable learning for the team. Amazing feedback. Confirmation from many that Lead X™ is a unique solution, and that we through the platform open a new category sales management software: Lead Management 360™
January 2

First strategic pilot customer onboarded

First strategic pilot customer onboarded: Leading accounting firm. Pre-project and preparations for testing, installation and roll-out. Aim to test the Lead Management 360™ concept in the Norwegian organization. Integration with MS Dynamics
February 1

LeadX Offshore Development & Support Center established in Pune, India

LeadX Offshore Development & Support Center established in Pune, India
Development of Lead X™ 1.0 started. Technology platform and strategy chosen. Lead X™ 1.0-3.0 Roadmap defined.
February 15

Expansion US and India

Expansion US and India
LeadX organization expanded to approximately 20 persons in Norway, UK, US and India. Management team strengthened with 3 more members: New Co-Founding CTO, Head of Corporate Strategy and Development and Head of US/Silicon Valley Relations. We welcome Devendra Phadnis as our new Co-Founding CTO.
March 1

Second strategic pilot customer onboarded

Second strategic pilot customers onboarded: Leading lawyer firm. Workshops started and planned. Aim to test LeadX™ as a standalone sales management solution for the Norwegian organization
April 2

Third strategic pilot customer onboarded

Third strategic pilot customer onboarded: Leading Norwegian IT company. Workshops started and planned. Aim to test LeadX™ in the channel. 2 strategic channel partners selected. Strategic product for channel sales selected. Preparations for one-year pilot started
April 25


Documentary in 5 episodes about LeadX visiting Silicon Valley December 2018 released at Shifter.no. Potential 70.000 viewers
June 19


LeadX AS has extended the partnership with Smart Innovation Norway, and signed up for phase 2 in their incubation/accelerator program INTRODUCTION TO MARKET. Lead X™ version 1.0 is launched globally in August this year, and Smart Innovation Norway will be one of the key contributors to the launch. “The partnership..Read More


Tom Aas

Tom Aas

Founder & CEO
About Tom

Master of Management (BI), Bachelor of Engineering (HIS), Economist (HIO)

Experience from two of Top 5 consulting houses: Deloitte, Arthur Andersen BC
Leadership roles in some of the world’s leading software and IT companies: SAP, CSC, FAST, Contiki.

Professional Specialization: Strategy, Change Management, Strategic Use of IT/IS, Innovation Management, Sales, Business Development.

Devendra Phadnis

Devendra Phadnis

Co-Founding CTO
About Devendra

CDAC – Advanced Computing (CDAC). Bachelor of Science, Computers (PU).

16 years experience in the areas of Enterprise
Application development.
Experience in working with various technologies and business domains.

Professional Specialization: Technology roadmaps, Digital transformation strategy, Technical Architectural assessments, Enterprise Framework Design and implementation, Project Management and Coordination.

Salvador Baille

Salvador Baille

Corporate Strategy & Development
About Salvador

Master Corporate Finance (BI), MBA (ICT), Engineering (UCP)

Experience from leader positions in Telenor, Nera Satcom, Core Group.

Professional Specialization: Assist clients in achieving growth through innovation strategies, digitalization and technology management.

Vilde Bohne

Vilde Bohne

Legal Advisor
About Vilde

Master of Laws University of Oslo.

Experience from Norwegian/Spanish Lawyer Agency Cramer and Agency for Business Development Services.

Professional Specialization: Law, Innovation Management, International Business, Business Excellence.

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The LeadX™ Offshore Development & Support Center was established February 1st 2019. The LeadX Group has partnered with vElement and iProgrammer to form a competent and scalable team that will help the LeadX Group to reach both short term and long-term goals.


The LODSC is based in Pune, India. Pune is known as “Oxford of the East” and the home to more than 800 colleges. Pune is also ranked as the No 1 in India as per the Ease of Living Index in 2018. Pune is one of the leading startup hubs in India, and more than 3.200 startups are active in the city. We are proud to have the LODSC in Pune.


We start the LODSC with a core team of 13 supported by managers. We have representatives from our management team present locally in Pune, to ensure a tight collaboration between the global organization and the LODSC.

Board of Directors

Leadx Group Management Team supported by a Strategic Advisory Board

Technology Management

Chief Technology Officer supported by a Business Analyst

Offshore Development & Support

Project Manager/Scrum Master (1)
Frontend Developers - Web + Mobile (5)
Backend Developers (2)
DevOps (1)
Manual QA (1)
Automation QA (1)